What a year 2024 has been for digital transformation across industries, with small, medium and larger enterprises enhancing their way of working. Digital transformation is no longer a buzzword but a necessity for businesses looking to stay competitive in the industry and remain efficient. As technology continues to progress rapidly, businesses must remain agile and adapt to leveraging new opportunities, to future-proof their operations.
Digital Transformation in 2024
Digital transformation in business has progressed beyond simple automation and moving operations online. It now involves integrating digital technology across all areas of a business, which has changed how value is delivered to clients and creating new data-driven opportunities. From cloud platform solutions to AI-driven decision-making, businesses are using specific digital tools to streamline their processes, enhance user experiences, and encourage innovation.
In 2024 businesses are finding that digital transformation strategy is less about technology but more about culture, agility, and a mindset of continuous learning. As user expectations evolve and competition intensifies in various industries, there is a higher focus on enhancing employee engagement, fostering collaboration, and creating personalised experiences.
What’s trending?
There are several key trends when it comes to digital transformation consulting and staying well informed allows businesses to proactively invest in the right technologies and strategies.
As we all know there is one prominent trend for 2024 and that is the increased adoption of AI, specifically Microsoft Copilot AI and ChatGPT and we know this as 78.9% foresee an increase in AI importance and usage in the workplace. AI is now a go to personal assistant that enables businesses to make data-driven decisions from analysing large amounts of data, predicting market trends and personalising user experiences in real-time. It also has a well-known quality of boosting productivity in a workforce, streamlining operations and eliminating manual tasks to optimise a user’s time.
Hybrid cloud solutions are also gaining traction, giving organisations flexibility, scalability, and security in their digital infrastructure. A worthy mention is one of our cloud platform offerings Microsoft Azure, which enables organisations to build, manage, and deploy applications at scale. Hybrid cloud strategies enable companies to leverage the best of both public and private clouds, enabling rapid deployment and seamless integration into new and existing applications.
In 2024 businesses are also heavily investing in cybersecurity and so they should be, did you know that 80% of security incidents are due to missing elements of modern security solutions such as Azure Sentinel? Protecting digital assets and ensuring your data protection is robust is essential. We recognise the importance of comprehensive cloud security which is why we implement a “Defence in Depth” strategy for our clients and embrace the principles of “Zero Trust,” where trust is never assumed.
Five Digital Transformation considerations for 2025
As we look toward 2025, certain strategic considerations should be made to maintain digital relevance and resilience. By addressing these five key areas, businesses can build a foundation for sustained growth and innovation.
1. Prioritise a data-driven culture
For businesses to thrive in 2025, they must go beyond data collection and focus on fostering a culture where data-driven decision-making is embedded across all levels of the organisation. You can do this by investing in advanced data analytics tools such as Microsoft Fabric and Power BI and ensuring that employees are trained and have the necessary skills to interpret and use data insights. In order to build a data-driven culture you must prioritise data governance and security to protect sensitive information and maintain compliance.
If you are interested in learning more about your data analytics options why not contact us today to find out more. We recognise each client as unique and support that individuality. Our data analytics services are tailored to align with your organisation’s needs, strengths, and values.
2. Leverage AI
As the popularity of adopting AI increases, specifically Microsoft Copilot there are some key points you should consider post and pre adoption to fully leverage Copilot AI’s ability. It’s important to understand your businesses needs to identify where Copilot can be most impactful. Managing your data to ensure its accuracy and accessibility and implementing security measures and protecting sensitive information are two crucial steps for maximising Copilot’s effectiveness. It’s also essential to provide your team with training and ongoing support to equip your team with the knowledge and skills they need to use the tool effectively, which ensures that you can maximise your investment.
We offer a series of workshops and events to help you maximise your AI capability.
If you are thinking about adopting Copilot AI, why not join our Copilot Studio in-a-day workshop – Offering expert advice, guidance and practical hands-on experience.
3. Embrace agility and adaptability
Agility and adaptability are competitive advantages for your business. In 2025 businesses should prioritise agile frameworks and make good use of DevOps to enable continuous integration and delivery of digital solutions. By creating a culture of adaptability in your business you can quickly respond to the shifts in market demand, regulatory changes, or technological advances. Embracing agility also involves empowering cross-functional teams, reducing decision-making hierarchies, and encouraging innovation at all levels of your organisation. By always keeping one eye open on the emerging changes and being able to quickly pivot you will place yourself in the position to welcome new opportunities and meet your business goals.
4. Strengthen your cybersecurity and privacy protections
It’s important to remember that securing your business and implementing robust cybersecurity practices should be implemented every day. With the increasing population of digital transactions and remote work cybersecurity threats are increasing so making security protocols is essential for businesses in 2025. Some things you can do to prioritise your cybersecurity is to implement multi-factor authentication, end-to-end encryption, threat detection and real-time monitoring. We offer a selection of cloud security options such as Microsoft Sentinel, XDR and Copilot AI. We work with you to adapt our solutions to meet your businesses custom requirements and objectives.
5. Focus on Sustainability and Ethical Technology
As we all know sustainability has become a key focus for businesses across all industries and it is becoming a core aspect of digital transformation, which is why it’s a good opportunity for businesses to consider the environmental impact of their digital activities in 2025. But what can you do? From optimising processes and adopting sustainable business models to leveraging cloud computing for efficient resource management, there are many ways you can introduce eco-friendly digital practices. Digital transformation also supports renewable energy transitions and improves energy efficiency.
Customers, clients and investors are increasingly holding companies accountable for their environmental impact, making sustainability an essential consideration for long-term value. Ethical technology use also extends to considerations like data transparency, AI ethics, and responsible automation.
Build your Digital Transformation framework
By implementing these five key considerations, you’ll be well on your way to positioning your business for success in 2025. While focusing on data-driven decision-making, responsible AI adoption, adaptability, cybersecurity, and sustainability, businesses can establish a robust digital foundation that fosters continuous growth and long-term success.
Why Ingentive for Digital Transformation?
We are uniquely placed as a Microsoft FastTrack Ready Partner that can diagnose your organisation’s digital processes, using your use cases. From this understanding, we create tailor-made solutions that suit your business needs.
Want to learn more about how we can help you stay ahead of the curve?
Join our workshops and get in touch to learn more about how we can help your business digitally evolve.
